A business strategy is a long term plan focused on accomplishing a specific set of goals and objectives for the organization. While this includes important metrics within the business, it also includes areas of the business that are more challenging to measure, such as performance culture, team growth and development, and brand development. Business strategy is both an art and a science and provides the roadmap for an organization’s overall growth. We work with many organizations on how to develop a comprehensive and long term business strategy that incorporates various business units as well as individual team strategy.